Internet Based Marketing Uncovered
There are many techniques used when internet based marketing. The key to success as an internet marketer is to build a list of interested subscribers, giving you a read-made sales channel to promote your products.
There are many ways to build your list of potential customers but with internet based marketing then it is simply about providing quality information with a hook to obtain the email address on first contact. One particular technique that can be employed is the free offer. In fact, free offers are for more than list building. They can lead to profits right away, if you’re smart about it.
Free offers give you an excellent tool for attracting attention. As I’ll show you, that attention can translate into profits almost immediately.
It’s often a challenge for new internet based marketers to figure out ways to attract buyers. One of the specific challenges is how not to build a huge list of so-called “freebie seekers” who sign up for a list to get a free gift, but never end up buying anything. Seeking to avoid that, many marketers avoid making free offers entirely.
That’s a mistake.
Free offers are a necessary tool for you. But you need to be smart about making a free offer. A free offer by itself will indeed attract attention from freebie seekers. Then you’ll have to figure out how to sell to them later. A smarter strategy is to attempt a sale right away, and turn some of those freebie seekers into paying customers from the start.
So, how “Free” For Them Can Mean Profit For You? Nothing sells quite as well as free. Buyers like that price! But that’s not why you’re in business. If you don’t end up making money from your free offer, you’re giving away product and costing yourself money.
The smart way to integrate free offers into your business is to make them front end offers for products that cost something. The free offer attracts attention. Then you pitch your non-free product as what’s called an upsell.
If the concept of an upsell sounds new to you, it’s really not. When you go to the movies and buy popcorn, for example, the kid behind the counter probably asks you something like, “Would you like the monster size for only twenty-five cents more?” That’s an upsell. Now, it’s not quite the same, because you’re already buying something (the popcorn), but the principle is identical—it’s getting somebody to spend more right now.
Sometimes you’ll hear people talk about one-time offers (OTOs). The way most people use the term, OTO refers to exactly the same thing as an upsell, so don’t let that confuse you. In website terms, you’ll integrate your upsell between your sales page and your buyer registration page. In other words, you’ll present the upsell before somebody gets your free offer.
